SEO (Search Engine Optimization) and SERP (Search Engine Results Page) are important components to increasing your website’s chances of traffic. SEO refers to the strategies used to make your website more appealing to search engines like Google. The better your SEO, the higher your site appears on the SERP, meaning more people are likely to find and visit it. This semester in Web Development Fundamentals I began learning strategies like using proper headings, descriptive alt text, and relevant keywords to improve a site’s visibility online.